Baidu Seeks to Revive Struggling Ad Feed Business

Baidu Seeks to Revive Struggling Ad Feed Business

This article delves into the reasons behind the decline of Baidu Information Feed ad campaigns and provides an actionable recovery plan. It includes diagnosing the 'symptoms' of the decline phase, expanding targeting to unlock more traffic, innovating to reshape user appeal, and optimizing landing pages to improve conversion rates. These practical strategies aim to revitalize your ads and enhance campaign performance, helping you restore ad vitality and improve your return on investment.

12/30/2025 Logistics Industry Insights
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Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

Ebay Sellers Urged to Optimize Ad Spend for Higher ROI

The eBay advertising fee rate directly impacts promotion effectiveness. This article delves into the core formula and influencing factors of eBay advertising fee rates. It provides practical strategies for optimizing advertising fee rates, improving conversion rates, and selecting keywords. The aim is to help sellers achieve more efficient advertising and a higher return on investment on the eBay platform. Understanding these factors is crucial for maximizing visibility and driving sales through eBay's advertising system.

12/30/2025 Logistics Encyclopedia
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Wayfairs Pricing Strategy Boosts FSB and SRB Profitability

Wayfairs Pricing Strategy Boosts FSB and SRB Profitability

This article delves into the pricing mechanism of FSB/SRB products on the Wayfair platform. It reveals how factors such as wholesale price, last-mile delivery fees, and complaint/return rates influence the final retail price. Furthermore, it provides practical suggestions for sellers to optimize their pricing strategies and improve profitability. The analysis aims to offer insights into navigating Wayfair's pricing complexities and maximizing returns within the cross-border e-commerce landscape.

12/30/2025 Logistics Industry Insights
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ZTO Express Enhances Logistics with Realtime Tracking

ZTO Express Enhances Logistics with Realtime Tracking

ZTO Express is committed to providing efficient and convenient logistics services. Users can easily track their packages through the official website and app. Transparent return fees and upgraded Yantai special line services ensure a worry-free and convenient logistics experience. The company focuses on providing reliable and accessible delivery solutions, making package tracking and management simple for its customers. ZTO aims to enhance customer satisfaction through its user-friendly platform and improved service offerings.

12/30/2025 Logistics Encyclopedia
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High Logistics Costs Hinder Development in China Prompting Urgent Need for Reduction

High Logistics Costs Hinder Development in China Prompting Urgent Need for Reduction

China's social logistics costs remain high, placing a heavy burden on enterprises and affecting economic transformation. Various fees are still widespread, particularly in highways and import-export sectors, with high costs and inconsistent standards, intensifying pressure on businesses. It is crucial to strengthen policy implementation, regulate charging mechanisms, and promote cost reduction to enhance enterprise competitiveness and achieve sustainable economic development.

07/28/2025 Logistics
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Overcoming Logistical Challenges in Rural Ecommerce Development

Overcoming Logistical Challenges in Rural Ecommerce Development

In recent years, rural e-commerce has rapidly developed due to policy support, but the 'last mile' logistics issue remains a significant constraint. Although major e-commerce companies are actively expanding their logistics networks and exploring new technologies like drones to improve services and efficiency, truly revitalizing the rural e-commerce market requires collective efforts to enhance infrastructure and service quality.

07/28/2025 Logistics
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Freight Industry Updates Key Terms Amid New Safety Regulations

Freight Industry Updates Key Terms Amid New Safety Regulations

This article explains common terms in freight forwarding logistics, such as 'single release,' 'single drag,' 'double drag,' and 'shared container,' along with the reasons behind new regulations. The new policy encourages the use of 'single release' for small containers exceeding 10 tons to address strict overload supervision and ensure transport safety. Understanding these terms facilitates better communication and operations within freight forwarding logistics.

07/28/2025 Logistics Encyclopedia
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Shipping Industry Grapples With Rising BAF Fuel Costs

Shipping Industry Grapples With Rising BAF Fuel Costs

BAF (Bunker Adjustment Factor) is a fee established by shipping companies to address fluctuations in fuel prices. By dynamically adjusting this fee, companies can manage cost changes. Combined with the IMO's low-sulfur fuel policy, BAF impacts logistics costs on shipping routes. Flexport has incorporated BAF into its rates to provide clients with a more transparent fee structure and better budget management.

08/05/2025 Logistics Encyclopedia
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Trumps Tariff Threats Strain Global Trade Relations

Trumps Tariff Threats Strain Global Trade Relations

On July 9, Trump reiterated the threat of increased tariffs, while Treasury Secretary Becerra noted that some countries might reach agreements, but not all parties would meet deadlines. The U.S. Secretary of Commerce stated that an agreement with ten major trading partners is forthcoming, increasing pressure on national survival. Cargo owners and freight forwarders must closely monitor policy changes to mitigate potential risks.

06/30/2025 Logistics
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Reforming the West Land-sea New Corridor to Enhance Iron-sea Combined Transport Capacity

Reforming the West Land-sea New Corridor to Enhance Iron-sea Combined Transport Capacity

The New Western Land-Sea Corridor faces multiple challenges in enhancing its iron-sea intermodal transportation capabilities, including inadequate infrastructure, weak industrial coordination, and a lack of regional cooperation. By strengthening infrastructure development, integrating resources, and optimizing policy guidance, it is possible to improve the overall transportation efficiency of this corridor, thereby supporting the economic development of the western region.

07/23/2025 Logistics
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